Our Team

An experienced team of industry-leading consultants

Ideal is proud to have an experienced team of industry-leading consultants who are passionate about empowering organisations to deliver real transformation for their patients, staff, organisation and wider health network.

Chris Brimble

Ulrika Crossfield
Director of Consulting

Steve Hives
Director of Implementation & Deployment

Mark Givens
Commercial Director

Richard Greenwood
Training Manager

Lindsey Cole
Senior Clinician & Strategist

Donna Jarrett

Andi Taylor

Shreya Patel
Business Development Associate

Kate Mansfield
Digital Strategy Consultant

Are you ready to discuss your next project?

Accreditation Logos

Crown Commercial ServiceAccredited CPD CentreREC MemberHM Government G-Cloud SupplierCyber Essentials PlusISO 27001 CertifiedISO 9001 CertifiedBCS Approved CentreDigital Marketplace SupplierHealthcare Consultancy ServicesHIMSS Analytics