An experienced team of industry-leading consultants
Ideal is proud to have an experienced team of industry-leading consultants who are passionate about empowering organisations to deliver real transformation for their patients, staff, organisation and wider health network.
Chris Brimble
CEO
Chris founded Ideal to provide professional consultancy and resourcing solutions to healthcare organisations throughout the UK. From initially working on behalf of health systems vendors and systems integrators, Ideal began working directly with NHS Trusts in 2005 and has now grown to become one of the UK’s leading providers of healthcare IT solutions.
Chris Brimble
CEO
Mark Givens
Commercial Director
Mark joined Ideal in 2014 after 25 years in the USA where he ran two companies providing logistical support within the American Healthcare sector. As Ideal’s Commercial Director Mark is responsible for overseeing all Training, Go Live and RTT projects and ensuring their successful delivery. A passionate advocate of the NHS, Mark always seeks to ensure that Ideal’s projects offer truly cost-effective and sustainable solutions for our clients.
When not working Mark enjoys fly-fishing, rugby and red wine.
Mark Givens
Commercial Director
Jonah Aburrow-Jones
Director – Consulting, Strategy and Digital Maturity
Jonah’s background spans almost 30 years and has been solely focused on healthcare. He has a passion for developing and delivering the best technology to support patient care and improved outcomes.
He holds to the philosophy that to deliver new models of care requires new ways of working with digital technology and transformation, and he has seen this first-hand working with mental health global digital exemplars and LHCREs.
He has developed strategies and business plans to support them alongside running complex procurements from both the NHS and vendor side and knows how to drive the best value from relationships with the private sector.
Jonah has also been heavily involved with EPR and shared record projects, including the elements beyond the implementation, including data quality, migration and training.
He endeavours to maintain the balance between strategic vision and a hands-on tactical ability to deliver meaningful improvements in care, on budget and within agreed timeframes. To do that he promotes a mix between improving digital maturity while having digital agility, so digital is a genuine enabler for broader transformation of care.
“With my experience of working across multidisciplinary teams and being an advocate of clinician led change, I am confident that I can help the Trust successfully demonstrate how innovative digital technology supports the care of patients when CQC audits take place. The CQC will now be including the use of digital technology as part of audits in the future.”
Jonah Aburrow-Jones
Director – Consulting, Strategy & Digital Maturity
Katy Lethbridge
Marketing Director
Katy is a Health Technology specialist with expertise in digitally-enabled service transformation across Health & Social Care, including; EPR and health systems implementation, digital health, remote patient monitoring and patient support programmes.
PRINCE2 qualified and with excellent communication skills, Katy has successfully led consultancy teams delivering strategy, business case, stakeholder engagement, requirements definition, service re-design, process improvement, benefits modelling, implementation support and service delivery.
Katy is a keen singer and fledgling gardener!
Katy Lethbridge
Marketing Director
Zachary Swann
Director, Advisory Services
Zachary is a clinically-qualified digital leader with a passion for the benefits that technology can bring to health. His experience is wide ranging, with senior roles in provider organisations, software vendors, pharmaceutical companies, system integrators, healthcare regulators and healthcare IT consulting companies. His skills are broad, but he has specialist interest in strategy, systems thinking, managing high performing teams, engaging with clinicians and executives and solving complex health problems with technological solutions. People describe Zachary as pragmatic and results focused.
Zachary works very closely with Jonah Aburrow-Jones, Director of Consulting, Strategy & Digital Maturity, to deliver Ideal’s Advisory Services. He is also responsible for Ideal’s international services in the Middle East.
Zachary lives with his partner on a small holding in South Wales. He is very active, enjoys being outdoors and has a passion for photography. Zachary has two grown daughters, the eldest is a psychologist and youngest is a doctor, so medicine runs in the family.
Zachary Swann
Director – Advisory Services
Gaelle Fertil
Director of Transformation and Change
Gaelle has over 20 years’ experience managing large complex digital health transformation programmes across the UK, Australia and Singapore. She is passionate about digital transformation in healthcare and has delivered multiple health system implementations across primary, community and acute sectors.
Gaelle has particular experience with Change Management and was the Director for Change and Training for Singapore Ministry of Health’s largest and most ambitious programme – implementing a single National Electronic Health Records System. She led the change and training activities for implementing Epic to over 41 institutions and 27,500 frontline users and was responsible for the delivery of clinical, operational and operational readiness events.
Gaelle Fertil
Change Practice Director
Simon Halstead
National Client Engagement Director
Simon spent over 20 years working in the NHS specialising in Cardiac and Respiratory Medicine. One of his passions is Patient and Data Flow and associated Command Centers along with AI and RPA. Simon has worked on several large flow projects including Royal Wolverhampton, at the time Europe’s first Real Time hospital with staff and patient tracking along with real time Command and Control.
Simon has successfully supported teams delivering digital transformation along with the supporting business cases, requirements definitions, service re-design work and benefits modelling. He has in depth knowledge of Patient Flow, Patient Safety Systems, EPR, PAS, EPMA, Population Health, HL7 (FHIR) and healthcare and business data integration.
Simon Halstead
National Client Engagement Director
Martin Smith
Director of Delivery & Operations
Martin is a certified Prosci Change Management practitioner and passionate about ensuring adoption and benefits of new technologies are realised through effective engagement.
Martin has led a range of transformational change programmes within the NHS since 2009, both as an external consultant and as a change leader. During this period, he has led lean and technology-enabled change implementations within clinical and non-clinical settings, led corporate and programme communication & engagement activities, and played a key role in developing the business case for a Trust-wide electronic patient record.
Immediately prior to joining Ideal, Martin was the People & Culture Transformation Lead for the Royal Devon & Exeter NHS Foundation Trust’s implementation of an Epic electronic patient record, across acute and community services. In this role he was responsible for all facets of change management, including operational readiness, communications, training, as well as the HR and service development teams.
Martin lives with his wife in North Somerset and has two sons. He enjoys cookery and most sports, particularly golf, cricket and football, and is a lifelong Leicester City supporter.
Martin Smith
Director of Delivery & Operations
Rami Saad
General Manager, Middle East & Africa
Rami has more than 15 years of experience in healthcare information technology. His understanding of the healthcare IT market has been developed through working with Cerner Corporation in the US and the Middle East. Rami’s experience is wide ranging, with senior managerial roles across multiple business functions, including, sales, marketing, and delivery. He also founded a few start-ups throughout his career, based in Silicon Valley and Dubai.
Rami is responsible for developing and overseeing Ideal’s business in the Middle East & Africa, and supporting healthcare organisations with achieving their digital transformation imperatives.
In his spare time, Rami enjoys traveling, sports, outdoor activities, and theology.
Rami Saad
General Manager, Middle East & Africa
Andi Taylor
Consultant
Andi is a Health Service Specialist with over 25 years’ experience in the UK and abroad. His clinical background and operational management, IT technical qualifications and experience enable him to develop a scalable methodology for delivering Electronic Health Record Implementations. Andi has a strong track record in successfully delivering large scale Electronic Patient Record programmes to time and budget.
Andi Taylor
Consultant
Donna Jarrett
Consultant
Donna is a very effective Health Informatics professional, focused on delivering for internal customers and implementing new technology and systems to achieve business benefit.
She is currently working on a project for Lancashire and South Cumbria STP to deliver an exemplar implementation of digital child health strategy. This is part of the NHS England target architecture for introducing widespread interoperability supporting diverse patient journeys through health and social care.
Donna Jarrett
Consultant
Richard Greenwood
Training Manager
Richard has over 20 years of experience in training management and delivery in healthcare. He has been responsible for delivering numerous Electronic Patient Record and other Health systems training projects. Richard is Ideal’s Subject Matter Expert on training strategy, planning and delivery, materials development, e-learning and overall quality assurance. He is TAP (Training Accredited Programme) certified.
In his spare time Richard supports Help Hoima, a charity providing education and healthcare in northern Uganda.
Richard Greenwood
Training Manager
James Quirke
EPR Training Manager
| With 16 years NHS experience, James has a proven track record of delivering high quality training programmes within clinical system deployments and upgrades. James has designed and delivered highly successful training and champion user programmes across multiple NHS organisations that deliver measurable benefits both at cut-over and beyond, including better uptake and use of clinical systems by staff. Having worked within many clinical system implementation projects, James has also gained valuable experience of the business change, testing, infrastructure and integration workstreams as well as the wider project and programme management process. Extensive knowledge of clinical and administrative NHS processes combined with the ability to assimilate information quickly and efficiently, ensures that James brings immediate and strategic value to organisations.
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James Quirke
EPR Training Manager
Kate Mansfield
Digital Healthcare Consultant
| Kate is a Digital Healthcare Consultant with an international career spanning over 20 years specialising in Digital Strategy, EPRs and integrated records. Kate has experience with all phases of digital health transformation, from strategy, business cases to delivery and optimisation. Her vast experience with health authorities and suppliers includes leading on EPR roadmap strategy for Cerner UK. Kate has a unique ability to understand detailed technical and clinical requirements in the context of the broader picture.
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Kate Mansfield
Digital Healthcare Consultant
Alana Bell
Recruitment Manager
Alana is Ideal’s Recruitment Manager. With over 8 years’ experience in specialist recruiting and headhunting, she brings a diverse set of skills to resourcing industry experts for Ideal’s healthcare IT projects.
Able to identify talent and manage processes effectively, Alana provides successful staffing solutions and placements, ensuring both client and consultant have a seamless experience.
Alana is passionate about connecting with Digital Healthcare professionals and organisations across the UK.
Alana Bell
Recruitment Manager
